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Home > News > BMW Turned an April Fools’ Joke Into a Real Race Car — And It’s Going to the Nürburgring
News

BMW Turned an April Fools’ Joke Into a Real Race Car — And It’s Going to the Nürburgring

Miles Keaton
Last updated: March 18, 2026 3:49 pm
By Miles Keaton
BMW M3 Touring race car side view in a studio with “We Built It” livery and large rear wing
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The internet asked. BMW actually delivered. What started as a cheeky April Fools’ post in 2025 is now one of the most exciting entries on the 2026 Nürburgring 24 Hours grid — the BMW M3 Touring 24H.

Contents
The Joke That Became a Race CarBuilt in Eight Months. Built for the Green Hell.Fan Comments on the Livery. Seriously.Who’s Behind the WheelThe Race Date

The Joke That Became a Race Car

On 1 April 2025, BMW M Motorsport posted images on its social media platforms of a supposedly in-development BMW M3 Touring GT race car. RACER Nobody expected what came next. The post reached more than one million users and generated over 1.6 million views — engagement many times higher than the usual figures for BMW M Motorsport’s social media channels. The fans had spoken, and BMW was listening.

Built in Eight Months. Built for the Green Hell.

Over the course of just eight months, the BMW M3 Touring 24H was built. Motorsport This isn’t a showpiece — it’s a proper race car. It shares the same technical base as the BMW M4 GT3 Evo, but is derived from the basic body of the BMW M3 Touring, sitting 200mm longer and 32mm higher than its GT3 sibling. Under the skin, that means up to 582bhp from BMW’s P58 3.0-litre turbo straight six sent to the rear wheels, plus upgraded anti-roll bars, fatter brakes, and a tweaked diff.

Fan Comments on the Livery. Seriously.

BMW has embraced the April Fools’ origin by plastering selected fan comments from the original social media post onto the car as part of its livery, along with the phrase: “You dreamed it. We built it.” The final 24-hour race livery will be different — but the message stays the same.

Who’s Behind the Wheel

At the wheel of the BMW M3 Touring 24H, fielded by Schubert Motorsport, will be four BMW M works drivers: Jens Klingmann, Ugo de Wilde, Connor De Phillippi, and Neil Verhagen. The car will compete in the SPX class, so it won’t be in direct competition with the three BMW M4 GT3 EVOs fighting for overall victory in the top SP9 category.

The Race Date

On 16th/17th May, the BMW M3 Touring 24H will compete as a spectacular highlight in the “Green Hell,” with its competitive debut coming at the second round of the Nürburgring Langstrecken Serie (NLS).

BMW M3 Touring race car side view in a studio with “We Built It” livery and large rear wing
Rear side view of BMW M3 Touring race car with Gen M branding and aerodynamic wing in dark studio
Close-up of BMW M3 Touring badge on carbon fiber surface with M3 Touring 24h text
BMW M3 Touring race car front angle with yellow headlights and neon lighting in studio
Front view of BMW M3 Touring race car with illuminated grille and motorsport livery
Close-up of BMW M3 Touring side livery showing “We Built It” text and Yokohama tires
Man sitting beside BMW M3 Touring race car in studio with colorful lighting and branding
Rear angle of BMW M3 Touring race car parked on track showing large rear wing and diffuser
Rear view of BMW M3 Touring race car with “WeBuiltIt” text at sunset on race track
BMW M3 Touring race car driving on race track at sunset with headlights on
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